Pro KedsAmerican Athletic Men's Hi Top Core Canvas Sneakers
R399
About
Born from sport. Shaped by the city. All PROs, no cons.
The year was 1949. The war was over. There was a sense of optimism, a feeling that you could do anything, as long as you put your mind to it. It was at this pivotal moment that PRO-Keds was born to challenge the status quo.
PRO-Keds was introduced to the world by George Mikan, basketball's original Big Man. Mikan's formidable style of play challenged the fundamental concepts of the game - so much so that the rules were changed because of him. And his challenger spirit brought results: PRO-Keds took Mikan and the Minneapolis Lakers to five NBA championships in the 40's and 50's. The team is remembered as much for its humility and integrity as for its dominant victories.
Soon, other athletes assumed the challenge. Nate 'Tiny' Archibald, Jo Jo White, Joe Theismann, 'Pistol' Pete Maravich, and Johnny Bench all helped forge the brand's tenacious character during the 70s and 8O's. They proved PRO-Keds was a way to question the choices of the mainstream, and did so with timeless style.
In the decades that followed, PRO-Keds became a symbol of quiet confidence, a conviction that simplicity is the purest form of sophistication. From stadiums to playgrounds to city streets, PRO-Keds were worn by athletes, musicians, artists, style icons, and cultural innovators. Individuals who knew they didn't need to shout to be heard. For them, to change the world simply meant rising to the challenge.
Product Features
- Remastered last for an enhanced fit
- Durable canvas with contrast stitching
- Moulded footbed with open cell foam for breathability
- Red and blue power stripe details with an off-white midsole
- Classic gum outsole
Dreams are weird
They're like your brain's way of saying: you know what the world really needs? Nonsensical story lines that nobody questions and flying cars.
And even though we know they're absolutely bonkers and possess zero relevance whatsoever, we waste no time telling people all about them.
Sad fact: nobody wants to hear it. There is only one dream worth talking about, and that's Martin Luther King Jr's.
Anyhoo, last night we had a dream where we featured half off tickets to see the Red Hot Chili Peppers live at the Department of Home Affairs. They weren't even performing. They just worked there. Crazy, huh?
