
After 12 long years of making really good wines, for really nice people, Thinus Kruger decided that it is time to make some even better wines for himself. And obviously for consumers too. And for a whole lot of other deserving people on this planet. So if you are keen on good wines, wines that oozes personality and want to keep ahead of the Jones’s, this is the right place to be. At Fram they'll always sail into uncharted waters, to boldly search for whatever great grapes lie behind the next hill, over the next horizon. Bringing great wines from the Here Be Dragons areas of the wine map. With an extremely shaky captain like Thinus at the helm, this can only be an exciting journey.
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You know the type. They'll say something along the lines of "I really miss my old Chevy Spark. This Audi SUV is so much harder to park."
Rest assured they don't miss that Chevy AT ALL. They just want you to know that they spent truckloads of cash on the latest Audi, but they want to come across as really casual because somehow that makes them cooler. Or something.
You'd think the complete lack of any complimentary responses would put an end to this type of self-appreciation, but if anything it's happening more and more.
We'd love to come up with an effective solution to it but we're waaay too busy running a successful eCommerce company to actually invest the time.
Did you know we're also getting our PhDs on the side? No big deal.