MadisonLadies Bridget Gladiator Flats

If you were ever wondering...

...what provides the inspiration for these write ups, today's your lucky day. You're about to find out.

99% of the time it's the products. Unsurprising. But also so very corporate and predictable. And we hate that. So once in a while we like to draw our creativity from elsewhere, such as:

If E is the most common letter in the English alphabet, why is it so particular? Surely it should've been shaped like an I, just a single straight line? It seems excessive to have to draw the extra three horizontal lines, when really it could've been avoided.

If you know the answer, as in really truly know, please write to us at EisshapedlikeEbecause@onedayonly.co.za

Otherwise enjoy thinking about that too for the next three or so years.