A Community Conscious Brand Collective Inspired & Produced By This Place We Call Home. AMO was born in 2018 of the belief that everything that can be made here should be made here.
They create & curate authentic fashion which is made in South Africa. We also partner with local creators & look for the top locally sourced fabric & finishes to produce world class garments that are 100% Africa Made Only.
The latest AMO limited edition Shweshwe & wax print shorts sit just above the knee, they have an elasticated waistband, drawstring, side pockets and a back jet pocket.
The fabric has been pre shrunk, colour fixed & softened for maximum comfort & feel and these 100% cotton & Shweshwe/wax print shorts are perfect for the beach or the court. If you like them, you are as passionate about how & where your products are made.
Our remarkable ability to remember quotes from practically any movie, and our skill in catering to almost any person in South Africa.
The latter is the harder of the two, because A) we haven't met everyone in the R of SA and 2) our personal tastes can hardly be used as a benchmark for things other people may enjoy.
Still, through sheer determination and never-miss-an-episode viewings of 7de Laan, we like to think we hit the proverbial nail on the head more often than not.
And in the almost unfathomable event that we're completely wrong and nothing on our cyber-shelves appeals to you, we'd like to leave you with the following gem from Lord of the Rings:
"Use the force, Harry." - Edward Cullen.