Surfboard shaper and visionary Bob Hurley started the Hurley brand in 1999, embracing a life informed by the ocean and the spirit and creativity of youth. Prior to starting Hurley, Bob made a name for himself as one of the preeminent young board shapers in Huntington Beach, and soon the world, eventually becoming the go-to shaper for the 1978 World Champion, Rabbit Bartholomew. Obsessed with making boards that were lighter, faster and more flexible, Bob eventually translated that innovation ethos to board shorts, and the rest is history. Today, you can find Bob “product-testing” at home in Newport Beach, Hawaii or at some of the best waves around the world.
Ours is about 3 feet by 3 feet, and on our left is the account's block. The marketing block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write up for the simple sake of a write up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write up and being funny.