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Singles Day: all you need to know in 30 seconds flat

In 1993 a couple of Chinese fellas decided to celebrate their lack of significant others; an anti-Valentine's Day, if you will. They picked 11/11 because of all the 1s - clever, but also sort of heartbreaking.

Singles' Day quickly gained popularity in China. And that makes sense: with a population of over a billion people, there are bound to be more than a few individuals who have been third-wheeling it all their lives.

Then Alibaba struck. The biggest online store in the world marketed the HECK out of it. They sold US$38.4 billion in goods on Singles' Day last year alone.

Which proves two things. Single people clearly have more money than couples, and Alibaba have the best marketing team ever.

In news closer to home, here are over 100 different deals that you can take advantage of if you're single. But also if you're not.