

MCT (Medium-Chain Triglyceride) oils are a fast-growing category in the health and wellness sector, powered by carb-conscious consumers seeking alternate energy sources that keep insulin levels under control. Whether it’s Ketogenic, Banting or Paleo, these on-trend dietary lifestyles are all pointing in the same direction – towards MCTs.
Lifematrix has long led the MCT category in SA, offering a variety of medium-chain triglyceride products (oils and powders) in various sizes. The latest addition to their range is a Cherry-flavoured MCT oil that adds a subtly delicious flavour to the oil.
Taken on their own, or added to smoothies/shakes or bullet-proof coffees, Lifematrix MCTs are the trusted choice of those seeking instant, sugar-free energy.
Ours is about 3 feet by 3 feet, and on our left is the account's block. The sales block is down the hall.
We're joking. Obviously.
Ours is at least 5 by 5, and on Wednesdays we're allowed to write in coffee shops to maintain the illusion that we're "successful" and "writerly".
Coming up with a write up for the simple sake of a write up does, however, become difficult when we're staring complete lack of creativity right in the face. But apparently asking management to cancel all the deals for the day isn't a viable fix.
As they so delicately put it, it'd be like a comedian having the option to suddenly cancel a show if they're not feeling up to it. Not on our watch, they said. You'll do a write up whether you like it or not, they said. And be funny, they said.
So here we are, doing a write-up and being funny.